Ca$hbattle

Zé Delivery gives 50% of the supporter-club fee back as cashback in the app. A generous gesture. A delightful digital treat. And still no one was using it. Coupons sat there, untouched. Like a vuvuzela at a chess tournament. So naturally, we had to intervene. Politely. Subtly. With just the right amount of psychological warfare. We simply told them, very respectfully: “If you don’t use your cashback… we’ll send it to your biggest rival.” And suddenly people started using it. Because this isn’t just football. This is pride. This is passion. You think they’re going to let their beer money end up in enemy hands? Jamais. Never. Suddenly, coupons were flying. Cold beers were ordered in seconds. And the marketing team?They started calling it “a strategic emotional trigger.”