Skol Reroute
We hacked the cities using algorithms to reroute traffic away from bar-packed streets. Why? Because in Brazil, the party doesn’t happen inside the bar: it happens outside, on the sidewalk, next to a car that definitely shouldn’t be parked there. It’s cultural. Chaotic. And honestly, we love it that way. So we cleared the cars to make space for what really matters: yellow plastic chairs, loud laughter, ice-cold Skol, passionate football takes, and those brilliant conspiracy theories that only a few beers can unlock.
Client
Skol


