Room of Silence

To launch the new Fox Sports channel, we orchestrated a cruel, but fun (for us), little experiment. We challenged the loudest, most unhinged, die-hard, scream-till-you-lose-your-voice fans to do the unthinkable during a final: stay silent. No roars. No chants. No guttural cries of “Hey ref, you son of a... are you kidding me, you piece of shhh...?” and other sweet nothings like that. Just 90 agonizing minutes of emotional lockdown, all for a bit of cash.