The unbelievable 600th field goal by Adam Vinatieri

What do you do with the greatest kicker in NFL history? Easy. You drag him to Brazil, slap a goalpost on a 30-meter bridge, and say: “You’ve got 599 field goals? Adorable. Now let’s see you kick one against gravity.” And make a branded content out of it. All that just to hype the first-ever NFL game in Brazil: Eagles vs. Packers. Oh, and guess who became the most talked-about brand among all sponsors? (Budweiser, yes.) Thanks, Adam.