Relaxation Clause

For decades, athlete contracts have demanded everything. Performance. Presence. Perfection. But you know what’s never in the fine print? Mental health. So we rewrote the rules. Introducing a new kind of athlete contract. One where rest isn’t a weakness, and emotional well-being isn’t optional. Because when 1 in 3 athletes report mental health issues, and 1 in 4 have their earnings tied to performance, maybe the problem isn’t them: it’s the paperwork. So we worked with Olympic athletes and the IOC to create something new: The Relaxation Clause. Where relaxation is also a contractual deliverable.

Client

Corona Cero

CREATIVE DIRECTOR

COPYWRITER

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2025 ® RAFA KAMINART